In today’s fast-paced world, video is ubiquitous. From cell phones to still cameras, virtually any electronic device has the capability to capture video. Length, quality and special features vary across devices, but they all produce video. And with the surging popularity of public video-sharing websites such as YouTube, virtually any newsworthy event can be e-blasted to the entire world in a matter of minutes – or even faster. From the simplest and silliest to the best-produced and most sophisticated, videos capture even the most finicky attention span. It seems people are so fascinated by this newly accessible and personalizable technology that they’ll watch almost any kind of video. Just think about all of the video links you’ve received in emails over the past month. This is the message we need to heed in business – Videos Get Attention!
Let’s start with the basics. Every business should have a website. Period. Today, a website is the equivalent of a business card. Would you ever consider not having business cards? Of course not. Now that we’ve established this marketing mantra, let’s talk about the value of having video on your website. The importance of video is obvious in these examples of its uses on a business website:
- Promotional Video – the perfect vehicle for telling everyone about your latest and greatest product or service
- Training Video - more compelling than a training manual
- Client/customer Testimonials – enhance your credibility with real-life compliments from the folks who know what you do
- Product Demonstration - join the infomercial bandwagon
- Before-After Video - a perfect way to show dramatic results
- Message from Business owner/President - words on paper lack the clout and personality of an owner’s first-person video
- Website Introduction Video – with millions of websites, it’s a challenge to grab and keep a visitor’s attention unless you make a great first impression with a great video story
As you can see, there are many ways videos bring a website to life with your unique stamp to distinguish you from your competition. With the ease of creating video today, you can quickly and inexpensively express your message using motion, color, audio, graphics, images and people – which would otherwise take pages to convey. The more personality your website has, the more likely visitors are to stick around and read about your products and services. Think of video on your website as the equivalent of going to a party wearing a great shirt or dress that makes a statement. Naturally, people are drawn to personality- driven websites the same way they’re drawn to personality-plus people.
If you’d like to know the next steps for creating a video “personality” for your website, email me so we can discuss various options. Call me at 209.931.9700, or send an e-mail to info@demellovideo.com.
